Well that wasn't on our 2024 bingo card! This week the New York Times and Pulitzer Prize-winning journalist John Branch featured Ori as part of a report on high-end, niche print magazines, and we couldn't be more honored.

You've all heard us preach about slowing down and holding real, beautiful stories in our hands again, but a reported piece from the most recognized newspaper in the world is quite the stamp of approval.

As Branch so eloquently puts it, "this is journalism meant to be thumbed through, not swiped past."

Big corporate magazines may be folding, but their struggles have given rise to a new type of magazine, a timeless piece curated for our readers and inspiring them to invest in storytelling and the world beyond our pages. It's not easy being a small, independent mag, but we think the extra effort shows in our photos, stories, and artwork. This thing is built to be held, designed by a micro team of word nerds for the subscribers that keep our printing presses running.

Per Branch: "Like vinyl records and micro beers, [these magazines are] aimed at a small audience with appreciation for the craft. Most are at-home operations where the editors are owners, managing a web of freelancers and overseeing every bit of the production cycle....Many are expats from the wreckage of iconic glossy magazines that lost luster in an era of consolidation, venture capitalism and attention spans deemed too short to consume anything but algorithmic candy."

Alongside Ori, Branch celebrates other indie print publications, as well as local magazine shops, and the folks that are invested in the slowed-down approach.

Check out the article here, and if you're curious about Ori, consider subscribing to see what the fuss is all about.
Back to notes
  • Slow Travel for All at Jackson Hole Mountain Resort

    Slow Travel for All at Jackson Hole Mountain Re...

    Words and photos by: Jess Barnard A quick look on paper and Jackson Hole Mountain Resort (JHMR) can feel a bit...umm...intense, right? Or is that just me, a 30-something adult learning...

    Slow Travel for All at Jackson Hole Mountain Re...

    Words and photos by: Jess Barnard A quick look on paper and Jackson Hole Mountain Resort (JHMR) can feel a bit...umm...intense, right? Or is that just me, a 30-something adult learning...

  • Through the Lens: Whistler, B.C. with Christie Fitzpatrick

    Through the Lens: Whistler, B.C. with Christie ...

    The Through the Lens series offers insight to some of the best destinations in the world from the perspective of some of our favorite photographers. Next up, Christie Fitzpatrick trains...

    Through the Lens: Whistler, B.C. with Christie ...

    The Through the Lens series offers insight to some of the best destinations in the world from the perspective of some of our favorite photographers. Next up, Christie Fitzpatrick trains...

  • Law List: No Lasso Fishing in Montana

    Law List: No Lasso Fishing in Montana

    To anyone planning a trip to Montana, keep your lassos in the saddle because the Big Sky State strictly prohibits fishing with a rope wrangler. In the Montana Code Annotated, fishing with anything...

    Law List: No Lasso Fishing in Montana

    To anyone planning a trip to Montana, keep your lassos in the saddle because the Big Sky State strictly prohibits fishing with a rope wrangler. In the Montana Code Annotated, fishing with anything...

  • Through the Lens: Paris, France with Julie Glassberg

    Through the Lens: Paris, France with Julie Glas...

    The Through the Lens series offers insight to some of the best destinations in the world from the perspective of some of our favorite photographers. While all eyes were on...

    Through the Lens: Paris, France with Julie Glas...

    The Through the Lens series offers insight to some of the best destinations in the world from the perspective of some of our favorite photographers. While all eyes were on...

1 of 4

Shop Merchandise