Well that wasn't on our 2024 bingo card! This week the New York Times and Pulitzer Prize-winning journalist John Branch featured Ori as part of a report on high-end, niche print magazines, and we couldn't be more honored.

You've all heard us preach about slowing down and holding real, beautiful stories in our hands again, but a reported piece from the most recognized newspaper in the world is quite the stamp of approval.

As Branch so eloquently puts it, "this is journalism meant to be thumbed through, not swiped past."

Big corporate magazines may be folding, but their struggles have given rise to a new type of magazine, a timeless piece curated for our readers and inspiring them to invest in storytelling and the world beyond our pages. It's not easy being a small, independent mag, but we think the extra effort shows in our photos, stories, and artwork. This thing is built to be held, designed by a micro team of word nerds for the subscribers that keep our printing presses running.

Per Branch: "Like vinyl records and micro beers, [these magazines are] aimed at a small audience with appreciation for the craft. Most are at-home operations where the editors are owners, managing a web of freelancers and overseeing every bit of the production cycle....Many are expats from the wreckage of iconic glossy magazines that lost luster in an era of consolidation, venture capitalism and attention spans deemed too short to consume anything but algorithmic candy."

Alongside Ori, Branch celebrates other indie print publications, as well as local magazine shops, and the folks that are invested in the slowed-down approach.

Check out the article here, and if you're curious about Ori, consider subscribing to see what the fuss is all about.
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