In the heart of New York City's concrete jungle, there exists a captivating fusion of Oaxacan mystique and the Big Apple's vibrancy—Yola Mezcal. This brand isn't just a label; it's a portal to the age-old traditions and vibrant flavors of mezcal. More importantly it's a story that's being rewritten by a female mezcalera and women-led and women-operated brand with deep connections on both sides of the border.
The Yola Mezcal narrative started in the sun-drenched agave fields of Oaxaca, Mexico, a land where the mezcal tradition runs as deep as the roots of the agave plants themselves. It's here that Yolanda Jiminez's grandfather, Javier Bautista, concocted his first mezcal recipe in the village of San Juan del Río. When Bautista passed away in 2007, "Yola" as she is known among friends and family, took over the operation, transforming it into s symbol of not only tradition, but a new way of operating in a traditionally male-dominated industry. Not only did she take the reigns, but she also employed women to lead her team, work in her fields, and distill Yola's premium liquor.
Yola Mezcal is more than just a brand; it's a cultural bridge, connecting Oaxaca's rustic beauty with the U.S. and beyond. The brand embodies the artistry and tradition behind every bottle, honoring the agave plant and the people who nurture it. Through their commitment to the Oaxacan communities, Yola ensures that the love and care invested in each bottle comes full circle.
The brand's unwavering commitment to quality and sustainability reflects the heart and soul of its creator and its creatives. Yola Mezcal maintains close partnerships with Oaxacan communities, safeguarding the traditional methods of mezcal production and providing meaningful support to the people responsible for this remarkable spirit.
Yola's portfolio is a treasure trove of mezcals, each with a distinct personality, inviting enthusiasts to embark on a sensory journey through Oaxaca. Whether you crave the smoky warmth of Espadín or the delicate floral notes of Tepeztate, Yola's selection, shaped by Lola's discerning palate, is a testament to the skill and artistry of Oaxacan mezcaleros.
We love a good mezcal, but this story isn't just about delivering liquid pleasure; it's about a brand dedicated to sharing the joy and passion for mezcal with its patrons. From educational events to tastings and cultural experiences, Yola fosters a community of mezcal aficionados, united in their appreciation of this extraordinary elixir.
Yola Mezcal embodies the beautiful marriage between tradition and innovation. It beckons you to embark on a journey through the diverse landscapes and flavors of Oaxaca, while staying firmly planted in the city that never sleeps.
